Episodes

Sunday Jun 13, 2021
Sunday Jun 13, 2021
For this new episode of the podcast I am joined by Colleen Berg, director strategic insights at The Palmerston Group.
Colleen is a fellow strategist based in Canada, as well as a tabletop roleplaying gamer who regularly plays Dungeons & Dragons. I had the chance of being on a panel with Colleen for an episode of Mark Pollard's Sweathead podcast about freelancing (along with Lani Dourado as well), which is where I found out Colleen played Dungeons & Dragons.
I reached out to her and asked if she'd be up for an "actual play" podcast episode, to try out the Gumshoe One-2-One game system with Cthulhu Confidential, an investigative roleplaying game designed to blend the styles of films noir and H.P. Lovecraft's cosmic horror.
It's the first time I publish a whole episode of play (mixed in with some thoughts about strategy), I'd love to hear what you think of it! This is the first of a series to play through the story titled "The Fathomless Sleep," taking place in a fictional 1937 Los Angeles.
In case you read this soon after publishing, Colleen is going to be speaking at the exciting Sweathead Do Together online Conference on the 22nd and 23rd September 2021, you can check it out and sign up here.

Friday May 14, 2021
Playing Ironsworn Solo RPG Part 4: Narrative Structure and Improvisation
Friday May 14, 2021
Friday May 14, 2021
This is a sequel episode to the series playing the Ironsworn solo roleplaying game, if you're new to it I recommend going back to the first episode in which I create the character I am playing, Terilius the Iron Monk.
In this series while playing Ironsworn, I’m going to bookend each episode with a topic more or less related to the game session. In this fourth part of the series, I introduce the episode with mentions of the differences between writing a story, talk, or presentation with a classic narrative structure in mind, as opposed to this type of exercise which has actually more to do with improv comedy, given it is very much improvised on the fly, and in my experience of it so far, more difficult to stick to typical storytelling structure, such as a three act narrative.
Rough timeline:
- Beginning to 9:00 min: Intro and talking about narrative structure vs. improvising
- 9:00 to 57:00 min: Playing Ironsworn (part 4)
If you’re interested in working with me or being on the show don’t hesitate getting in touch - my email is willem@icecreamforeveryone.net, or you can find me on Twitter / Instagram @Hippowill.
Mentioned in the episode:
- Ironsworn RPG
- Joseph Campbell's Monomyth / Hero's Journey / The Hero with a Thousand Faces
- Classic 3 act narrative structure, or Freytag's Pyramid
- Improvisational Theatre (Wikipedia)
- Playing Ironsworn Part 1: Character Creation, Brand Personalities
- Playing Ironsworn Part 2: System & feeling embarrassed
- Playing Ironsworn Part 3: Random creative input
- Tabletop Roleplaying Games (TTRPG)
- Les Voix d'Altaride (French RPG Podcast
- An article about solo tabletop roleplaying games

Saturday Apr 24, 2021
Go Luck Yourself with Andy Nairn, CSO and co-founder of Lucky Generals
Saturday Apr 24, 2021
Saturday Apr 24, 2021
For this episode of the podcast I'm joined by Andy Nairn, Chief Strategy Officer and Co-founder of Lucky Generals, an award winning creative agency based in the UK and USA.
Andy is one of the most respected and awarded brand strategists in the world, and he is publishing a new book: Go Luck Yourself, 40 ways to stack the odds in your brand's favour. The book coming out in June 2021, and you can already pre-order it now.
We talked about luck, Andy's life and career, and this being the podcast where play meets strategy, Andy was gracious to participate in a playful exercise we put together with a couple of examples of exercises to come up with possible ideas for Go Luck Yourself's fictional book launch event. We used inspiration from newspapers we had bought for the occasion, and I prepared a randomised table to have some inspiration to get us started. It was good fun, and I hope you enjoy listening or watching it as well.
Mentioned in this episode

Sunday Mar 28, 2021
Playing Ironsworn Solo RPG Part 3: Random creative input
Sunday Mar 28, 2021
Sunday Mar 28, 2021
This is a sequel episode to the series playing the Ironsworn roleplaying game, if you're new to it I recommend going back to the first episode in which I create the character I am playing, Terilius the Iron Monk.
In this series while playing Ironsworn, I’m going to bookend each episode with a topic more or less related to the game session. In this third part of the series, I also talk about using more or less random inputs to facilitate creativity in brainstorm and ideation sessions, and it's also a general update about the podcast given I hadn't published in quite a long time.
I had taken time to add sound effects in the second episode, I was thinking of doing the same for this one but honestly I gave up, this has been a long time waiting and I have more in the series coming up. That said for those listening to the whole thing I'd love to hear whether the sound effects make a big difference or not (because it takes a really long time to add in).
Rough timeline:
- Beginning to 22:00 min: Intro and talking about random creative input for inspiration
- 22:00 to 1:00:00 min: Playing Ironsworn (part 3)
If you’re interested in working with me or being on the show don’t hesitate getting in touch - my email is willem@icecreamforeveryone.net, or you can find me on Twitter / Instagram @Hippowill.
Mentioned in the episode:

Thursday Aug 13, 2020
Surrealism and Creativity, Playing Itras By with Ashley Derrington and Dina Ramse
Thursday Aug 13, 2020
Thursday Aug 13, 2020
For this episode of the podcast I'm exceptionally joined by not one, but two guests, AND I hand over the reigns to Dina, who led us in playing a lovely demo of the Norwegian surreal tabletop roleplaying game Itras By.
I happened to exchange a few tweets about roleplaying games with Dina who is based in Finland, and noticed her bio mentioned the fact she is hard of hearing. I was reminded of being in contact with Ashley last year, given she works with Rosie and Faris Yakob of Genius Steals, and I was guest writing an edition of their Strands of Genius newsletter. Ashley also happens to be deaf, and I browsed her website, as well as a few videos from the Hearing Like Me community that Ashley participates in.
I suddenly thought that I've been publishing an audio podcast for the past five years without barely ever worrying about whether it was accessible to the deaf and hard of heard, and now I'm beginning to publish videos, I didn't really take much care of checking the automatically generated Youtube captions that they often rely on to consume content.
I reached out to both Ashley and Dina, who were keen to have a conversation and demo a game, which was awesome!
Ashley Derrington is a world traveler, soccer / football player, expert creative producer and project manager, published a wealth of awesome content as part of her Deaf, Tattooed, and Employed project, learning about deaf and hard of hearing communities around the world. She also actively works with the Hearing Like Me community, contributing content and sharing her experiences
Dina Ramse is also a seasoned traveler, game designer, avid playtester, seamstress, and helps games publishers (and I believe other businesses) with their marketing, social media, and community management activities. She has been actively running games for over 15 years, and as you'll see or hear in the video, is a beautifully talented storyteller and narrator.
Itras By is the surreal tabletop roleplaying game we demo in the episode, originally published in Norway, it is also available in a number of other languages, including English and French. I had heard a lot of great stuff about the game and had been looking forward to trying it out, so when Dina offered to lead a game demo I jumped on the occasion.
Also mentioned in this episode:
- Ashley Derrington
- Deaf, Tattooed, and Employed
- Hearing Like Me
- Dina Ramse on Twitter
- Tales of Sampo (Board Game)
- Itras By (Tabletop roleplaying game)
- Norwegian Style - An Anthology of Norwegian Roleplaying Games
- Surrealism - Art Term (Tate website)
- Invisible Sun (Tabletop roleplaying game)

Wednesday Aug 05, 2020
Happy Together with Marcelo Kuhn, Co-Founder at The Dojo
Wednesday Aug 05, 2020
Wednesday Aug 05, 2020
For this new episode of the podcast, I am joined by Marcelo Peretti Kuhn, Co-Founder of The Dojo, and among other discussion points we demo the atmospheric tabletop roleplaying game Happy Together by French game designer and photographer, Gaël Sacré (the game is available in both French and English).
I had the chance of attending an online session of The Dojo's Full Body Thinking method with Marcelo during the GroupThink Fest event earlier this year, during the lockdown. I loved the way they mix body and mind exercises for strategy and knowledge workers, and reached out to Marcelo to both thank him and ask if he'd be up for a recording - and to ask if he'd up for a game demo too.
I've talking about games, and talking about playing games on the podcast, and this is actually the first time a guest joins me in a short demo of a game - and this is a quirky, very little known one, but seemed like it would perfectly fit the conversation topics revolving around mental and emotional wellbeing, meditation, play, strategy, and more. I hope you enjoy it!
Mentioned in this episode:
- The Dojo
- Marcelo Peretti Kuhn on Linkedin
- Tony Clement
- GroupThink Fest 2020
- Brazil
- Porto Alegre
- Uruguay
- Gauchos
- Pampas
- Sweathead
- Rock climbing
- Mark Pollard
- Ski
- Balance
- TTRPGs
- D&D
- Dungeon Master
- RPG theory
- Happy Together English and en français
- Gaël Sacré
- My Neighbour Totoro (film trailer)
- Wild camomile
- Treviso
- Northern Italy
- London
- Landmark Forum
- Gallup Clifton Strengths
- (I say crickets and I meant cicadas)
- Hearthstone (online/video collectible card game)
- Magic the Gathering (collectible card game)
- Assassin’s Creed Origins (cinematic game trailer)
- Portrait of a lady on fire (film trailer)

Friday Jul 03, 2020
Friday Jul 03, 2020
I am joined by Uma Rudd Chia today. Uma is a creative director, best selling author, global keynote speaker, and founder of the Female Idea. Originally from Malaysia, Uma lived worked internationally, and is now based in Singapore.
We had the chance of working together years ago and being desk neighbours while working at the advertising agency Saatchi & Saatchi in Singapore. We kept in touch during the pandemic lockdown, and asked her if she'd be up for being on the show.
I also asked her to pick a topic she’d be interested in chatting about, and she chose space. We exchanged a few messages, and I in turn picked Mindjammer as a game to talk about. Mindjammer is an award winning science-fiction / space opera tabletop roleplaying game by designer and author Sarah Newton.
For the more serious gamers who might be listening, just so you know what to expect, we didn't get to play the in this particular conversation, so while I talk about the game system and the setting for a bit, we also go into other tangents pretty quickly.
It's my first time adding a video intro and only my second episode with the full episode, any thoughts or comments will be welcome, thank you!
Mentioned in this episode:
- Uma Rudd Chia
- Uma on Linkedin
- 10 Things Brands Could do to Survive a Crisis, by Uma Rudd Chia
- Mindjammer RPG
- Sarah Newton
- Science-fiction
- Star Trek: The Next Generation
- Creativity
- Elon Musk
- SpaceX
- SpaceX Starlink
- Weber Shandwick
- Astronomy
- K-pop
- Twice, Kpop band
- Paypal
- Ebay
- Altered Carbon
- Fate Core Roleplaying Game System
- Shooting Stars
- Dark Matter
- Star Trek Discovery
- University of Tokyo
- Strings Theory
- Black Lives Matter
- Racism
- Gravity
- The Expance
- Aliens vs. Predator
- Cannes Lions
- The Tampon Book / Tax (video)
- Carrefour Black (super)market campaign (video)
- Colin Kaepernick
- Space Force, Steve Carrell
- Upload (TV Series)
- Planned rejection

Tuesday Jun 02, 2020
Music & Apocalypse World RPG with Eric Woning
Tuesday Jun 02, 2020
Tuesday Jun 02, 2020
Hi, and welcome to another episode of the Ice Cream for Everyone podcast, where play meets strategy. And both as an edited audio file (cleaned up sound, mostly) as well as on video for the first time!
I am joined by Eric Woning, a brand and communications strategy director based in London. Eric has extensive experience with brands and digital, media, and creative advertising agencies like Mindshare, OMD, TBWA, and more. We follow each other on Twitter and I asked him if he’s up for being on the show.
I also asked him to pick a genre he’s be interested from a list of suggestions, he short listed horror or post-apocalypse, and I picked the award winning tabletop roleplaying game Apocalypse World as a springboard for the conversation.
I’m sorry if post-apocalypse feels a little too close to reality these days, we talk about it, and just to make sure I mention it up front, it’s not really the reason that was selected. We had a brilliant chat, going from games, to brand archetypes, digital technologies, music, and more.
FYI the conversation is explicit and there is some light swearing, and unfortunately have a couple of bump noises I didn’t manage to get rid of while editing the audio.
In this episode:
- Eric Woning on Linkedin
- Follow Eric Woning on Twitter
- Apocalypse World
- Dungeons & Dragons
- Roleplaying Games "Powered by the Apocalypse"
- Tabletop Roleplaying games
- D. Vincent Baker
- Critical Role
- Actual Play RPG Experiences Are Having a Moment (Polygon)
- For Some Hollywood Players, Dungeons & Dragons is the Hottest Game in Town (LA Mag, May 2020)
- The X-Files (TV series)
- The 12 Jungian Archetypes
- TBWA Disruption Sessions
- How Music Works, David Byrne
- Mad Max
- A Clockwork Orange, Anthony Burgess
- Descent Board Game
- B.I.G. - Barbus In Game on Youtube (French Figurine / Wargame Channel)
- Ian Curtis - Century of the Self & Hypernormalization

Thursday May 21, 2020
Playing Ironsworn Part 2: System & Feeling embarrassed
Thursday May 21, 2020
Thursday May 21, 2020
This is a sequel episode to the series playing the Ironsworn roleplaying game, if you're new to it I recommend going back to the first episode in which I create the character I am playing, Terilius the Iron Monk.
In this series while playing Ironsworn, I’m going to bookend each episode with a topic more or less related to the game session. In this episode given it is still the beginning I briefly go over what tabletop roleplaying games are, what a solo game is, the rules system for Ironsworn, play through the first session, and finish off with sharing some thoughts about feeling embarrassed.
Rough timeline:
- Beginning to 18:00 min: Intro and system
- 18:00 to 55:00 min: Playing Ironsworn
- 55:00 to end: Fear and embarrassment
If you’re interested in working with me or being on the show don’t hesitate getting in touch - my email is willem@icecreamforeveryone.net, or you can find me on Twitter / Instagram @ICWillem.
Mentioned in the episode:
- Ironsworn RPG
- Playing Ironsworn Part 1: Character Creation, Brand Personalities
- Tabletop Roleplaying Games (TTRPG)
- Dungeons & Dragons
- HP Lovecraft
- Call of Chtulhu
- James Bond
- Star Wars
- Les Voix d'Altaride (French RPG Podcast
- Ludology Podcast
- An article about solo tabletop roleplaying games
Sound credits: Free Sound
- https://freesound.org/people/PlatypusVA/sounds/400665/
- https://freesound.org/people/oontzru/sounds/101999/
- https://freesound.org/people/craigsmith/sounds/483308/
- https://freesound.org/people/fisu/sounds/181876/
- https://freesound.org/people/sandyrb/sounds/41458/
- https://freesound.org/people/Benbojangles/sounds/71266/
- https://freesound.org/people/toonothing/sounds/315742/
- https://freesound.org/people/dobroide/sounds/317419/
- https://freesound.org/people/Kyster/sounds/103126/
- https://freesound.org/people/Kyster/sounds/103130/
- https://freesound.org/people/hasali/sounds/474263/
- https://freesound.org/people/Garuda1982/sounds/418181/
- https://freesound.org/people/Magnesus/sounds/449652/
- https://freesound.org/people/EricsSoundschmiede/sounds/447813/
- https://freesound.org/people/JayHu/sounds/506103/
- https://freesound.org/people/OwlStorm/sounds/320143/
- https://freesound.org/people/klankbeeld/sounds/368824/
- https://freesound.org/people/DDmyzik/sounds/460262/
- https://freesound.org/people/FunWithSound/sounds/361483/
- https://freesound.org/people/Otakua/sounds/219930/
- https://freesound.org/people/arnaud%20coutancier/sounds/464332/
- https://freesound.org/people/Stevious42/sounds/259641/
- https://freesound.org/people/speedygonzo/sounds/257652/
- https://freesound.org/people/nemark/sounds/384591/

Sunday May 17, 2020
Growth Marketing & Gambling with Rohan Kale
Sunday May 17, 2020
Sunday May 17, 2020
I hope you and your close ones are safe in the midst of the worldwide pandemic, take care - and don’t hesitate reaching out, whether you have any questions about your brand and marketing communication strategy, or if you want to chat about anything.
We have a guest joining me for this new podcast episode. Rohan Kale reached out, he is a Growth Marketing Consultant, who owns and manages a business developing animation videos, particularly dedicated to demonstration and marketing purposes, and also works on generating leads for clients via LinkedIn.
Rohan was born in India, then studied his MBA and launched his business in Germany, at the time of recording he was in Pune, India. He regularly contributes to projects like Thrive Global, The Good Men Project, and X-Factor Presentations.
He has a pretty interesting story to share, and in particular, Rohan has dealt with gambling difficulties in the past - and this is an area, sort of an oftentimes dark side of play and gaming that I hadn’t discussed in any way on the show, so I thought it would be worth having a chat with Rohan about it.
Before we go ahead, just a couple of warnings:
- I did my best but didn’t manage to remove all mic related noises, there are a few left - hopefully not too annoying, but sorry in advance
- This episode is explicit, there are a few swearwords - so please be warned if ever you have little ones around while listening.
Mentioned in this episode
- Rohan Kale on Linkedin
- Rohan Kale Bespoke Branded Animation Videos
- Pune, India
- Stuttgart
- Cricket
- Cartoon Network
- Fantastic Four
- Spiderman
- Scooby Do
- Captain Planet
- Tim Ferriss
- The 4 Hour Work Week
- Sam Harris & Matt Wullenweg, CEO of Automattic / WordPress: The Future of Work
- Amul ice cream
- The Pursuit of Happiness (Film)