Ice Cream for Everyone Podcast
Space & Mindjammer RPG with Uma Rudd Chia; Creative Director, best-selling author, and global keynote speaker

Space & Mindjammer RPG with Uma Rudd Chia; Creative Director, best-selling author, and global keynote speaker

July 3, 2020

I am joined by Uma Rudd Chia today. Uma is a creative director, best selling author, global keynote speaker, and founder of the Female Idea. Originally from Malaysia, Uma lived worked internationally, and is now based in Singapore.

We had the chance of working together years ago and being desk neighbours while working at the advertising agency Saatchi & Saatchi in Singapore. We kept in touch during the pandemic lockdown, and asked her if she'd be up for being on the show.

I also asked her to pick a topic she’d be interested in chatting about, and she chose space. We exchanged a few messages, and I in turn picked Mindjammer as a game to talk about. Mindjammer is an award winning science-fiction / space opera tabletop roleplaying game by designer and author Sarah Newton.

For the more serious gamers who might be listening, just so you know what to expect, we didn't get to play the in this particular conversation, so while I talk about the game system and the setting for a bit, we also go into other tangents pretty quickly.

It's my first time adding a video intro and only my second episode with the full episode, any thoughts or comments will be welcome, thank you!

Mentioned in this episode:

Music & Apocalypse World RPG with Eric Woning

Music & Apocalypse World RPG with Eric Woning

June 2, 2020

Hi, and welcome to another episode of the Ice Cream for Everyone podcast, where play meets strategy. And both as an edited audio file (cleaned up sound, mostly) as well as on video for the first time!

I am joined by Eric Woning, a brand and communications strategy director based in London. Eric has extensive experience with brands and digital, media, and creative advertising agencies like Mindshare, OMD, TBWA, and more. We follow each other on Twitter and I asked him if he’s up for being on the show.

I also asked him to pick a genre he’s be interested from a list of suggestions, he short listed horror or post-apocalypse, and I picked the award winning tabletop roleplaying game Apocalypse World as a springboard for the conversation.

I’m sorry if post-apocalypse feels a little too close to reality these days, we talk about it, and just to make sure I mention it up front, it’s not really the reason that was selected. We had a brilliant chat, going from games, to brand archetypes, digital technologies, music, and more.

FYI the conversation is explicit and there is some light swearing, and unfortunately have a couple of bump noises I didn’t manage to get rid of while editing the audio.

In this episode:

Playing Ironsworn Part 2: System & Feeling embarrassed

Playing Ironsworn Part 2: System & Feeling embarrassed

May 21, 2020

This is a sequel episode to the series playing the Ironsworn roleplaying game, if you're new to it I recommend going back to the first episode in which I create the character I am playing, Terilius the Iron Monk.

In this series while playing Ironsworn, I’m going to bookend each episode with a topic more or less related to the game session. In this episode given it is still the beginning I briefly go over what tabletop roleplaying games are, what a solo game is, the rules system for Ironsworn, play through the first session, and finish off with sharing some thoughts about feeling embarrassed.

Rough timeline:

  • Beginning to 18:00 min: Intro and system
  • 18:00 to 55:00 min: Playing Ironsworn
  • 55:00 to end: Fear and embarrassment

If you’re interested in working with me or being on the show don’t hesitate getting in touch - my email is, or you can find me on Twitter / Instagram @ICWillem.

Mentioned in the episode:

Sound credits: Free Sound

Growth Marketing & Gambling with Rohan Kale

Growth Marketing & Gambling with Rohan Kale

May 17, 2020

I hope you and your close ones are safe in the midst of the worldwide pandemic, take care - and don’t hesitate reaching out, whether you have any questions about your brand and marketing communication strategy, or if you want to chat about anything.

We have a guest joining me for this new podcast episode. Rohan Kale reached out, he is a Growth Marketing Consultant, who owns and manages a business developing animation videos, particularly dedicated to demonstration and marketing purposes, and also works on generating leads for clients via LinkedIn. 

Rohan was born in India, then studied his MBA and launched his business in Germany, at the time of recording he was in Pune, India. He regularly contributes to projects like Thrive Global, The Good Men Project, and X-Factor Presentations.
He has a pretty interesting story to share, and in particular, Rohan has dealt with gambling difficulties in the past - and this is an area, sort of an oftentimes dark side of play and gaming that I hadn’t discussed in any way on the show, so I thought it would be worth having a chat with Rohan about it.
Before we go ahead, just a couple of warnings: 

  • I did my best but didn’t manage to remove all mic related noises, there are a few left - hopefully not too annoying, but sorry in advance
  • This episode is explicit, there are a few swearwords - so please be warned if ever you have little ones around while listening.

Mentioned in this episode

Playing Ironsworn Part 1: Character Creation, Brand Personalities

Playing Ironsworn Part 1: Character Creation, Brand Personalities

April 4, 2020

I'm pretty excited about this new episode, I'm looking forward to hearing what you think of it. I've had plans to begin recording a tabletop roleplaying game while musing about brand strategy and a few other topics, and it's finally beginning! In this episode, I'm creating the setting and playing character for Ironsworn, a roleplaying game that friends told me about and is designed to be played in a solo format (though not only, you can also play the same game with friends).

In this game of perilous quests, characters take vows they swear on a bit of iron leading them to adventures to fulfill on them.

I will record the sequel soon, but otherwise if you'd like to join me in playing a game and chatting about strategy and communications some time, please keep in touch!

In this episode I go through the creative process of the beginning of a roleplaying game, while also mentioning brand personalities a little and a few other bits, like Stephen Kings' seminal 1971 paper "What is a Brand?" and Ogilvy on Advertising.

A few other things mentioned in the episode:

Confined in Paris

Confined in Paris

March 28, 2020

A month has gone by in a flash since the last episode I published, and the world has massively changed since - at least much of the world has, as the COVID-19 virus has been declared a global pandemic. In France we have been confined to our homes for the past two weeks, asked to stay home aside for work essential to running the country, going out for groceries, and minimal physical exercise. If you're reading I'm sure you know all this.

Much of my world and media diet has been coronavirus related for more than two weeks now, and while there are experts talking about that side of things with more knowledge than I have, I wanted to record and share some of my thoughts of how it has been for me in the past couple of weeks, and hoping it is useful and resonates with some of your experience as well.

It's also a way to say I am still working on my podcast, and the next episode will be back to some "normal programming" even though as I mention, I'm still exploring what normal is for my podcast.

I think I forgot one important point in this recording, in case you read this, and that is the importance of taking care of your mind and emotions in this time of crisis. I'm even more diligent than usual about my daily meditation, and on that topic I recommend a great and short episode of Sam Harris' podcast: Meditation in an Emergency.

That's about it for now, I'll be back with more soon, stay home stay safe in the meantime!

Quill RPG Author and Trollish Delver, Scott Malthouse

Quill RPG Author and Trollish Delver, Scott Malthouse

February 27, 2020

We are back to a more traditional episode of the podcast this month, it follows the episode I recently published playing Quill, a letter-writing roleplaying game for a single player - you can go back to that one first if you'd like though it's not essential to following this conversation.

After publishing the episode playing Quill, I reached out to Scott Malthouse, the author of the game, and he graciously accepted to take some time for a recording, a mere few weeks later and voilà!

I hope you enjoy listening as much as I did chatting with Scott about his games, if you did please take a few minutes to post a review on your favorite podcasting app, it helps me keep motivated to record and publish, and helps others find the podcast thanks to the recommendations.

In this episode:

Playful Visit at The Louvre Museum

Playful Visit at The Louvre Museum

January 20, 2020

I am experimenting new types of episodes for the podcast and would love to hear what you think of this one, given it's a first time for me.

Before Christmas, I went out one day with my Zoom H5 audio recorder and recorded my observations visiting the Louvre Museum in Paris for the first time.

Join me for a quite ignorant but hopefully entertaining audio experience from the most visited museum in the world!

Mentioned in this episode:

Playing Quill, A Letter-writing Roleplaying Game for a Single Player

Playing Quill, A Letter-writing Roleplaying Game for a Single Player

January 3, 2020

Happy new year, I hope you had an amazing time over the holidays!!

I can't believe it's 2020 already. Now I really feel old, still thinking of "the Twenties" as the 1920s now nearly twenty years into the 21st century. I'm sure people thought and said that a hundred years ago too.

Check out Tim Urban's short post on Wait But Why about 2020 for some more of this kind of perspective in the kind of fantastic diagram he does so well - and just a little bit depressing too.

I'm finally back with an experimental episode, it's about time! I've settled in Paris and still aiming to record playing games and having generally playful experiences with others, though in the meantime I'm beginning the experiment by myself. I'm definitely interested in hearing what you think of this one, given it's pretty different from previous episodes.

Mentioned in this episode:

Summer update on the way from Chicago to Paris

Summer update on the way from Chicago to Paris

July 5, 2019

Well for a change I'm kind of behind on all sorts of things (mainly the podcast, newsletter, and other similar side projects and ideas - like designing a board game, that hasn't gotten any love in a while. But I digress) I was about to fly from Chicago to Paris yesterday on the 4th July and after nearly 4 hours delay, the flight was cancelled.

It just so happens that I'm in the middle of moving from Chicago to Paris, so they put me up in a hotel near the airport, rebooked on a flight a day later, and I've been doing my best to catch up on everything, including dealing with a few fires and emergencies to do with organizing my 40th birthday party in Spain in a couple of weeks - which I'm super excited about!

That's about it for now, I have more news in the episode, including a week long intensive improv comedy course I took, a workshop about stand-up comedy, performed for our improv comedy student show, did a quick set at a stand-up open mic, lots going on with organizing my big vacation and party to celebrate my 40th birthday - in the villa pictured above, and lots done in Chicago to enjoy all the things I love about the city!

That's about it for now, keep in touch and as usual please tell me if you enjoy listening to the podcast!