Ice Cream for Everyone Podcast
Summer update on the way from Chicago to Paris

Summer update on the way from Chicago to Paris

July 5, 2019

Well for a change I'm kind of behind on all sorts of things (mainly the podcast, newsletter, and other similar side projects and ideas - like designing a board game, that hasn't gotten any love in a while. But I digress) I was about to fly from Chicago to Paris yesterday on the 4th July and after nearly 4 hours delay, the flight was cancelled.

It just so happens that I'm in the middle of moving from Chicago to Paris, so they put me up in a hotel near the airport, rebooked on a flight a day later, and I've been doing my best to catch up on everything, including dealing with a few fires and emergencies to do with organizing my 40th birthday party in Spain in a couple of weeks - which I'm super excited about!

That's about it for now, I have more news in the episode, including a week long intensive improv comedy course I took, a workshop about stand-up comedy, performed for our improv comedy student show, did a quick set at a stand-up open mic, lots going on with organizing my big vacation and party to celebrate my 40th birthday - in the villa pictured above, and lots done in Chicago to enjoy all the things I love about the city!

That's about it for now, keep in touch and as usual please tell me if you enjoy listening to the podcast!

Brewing the Sour Stouts of Roleplaying Games with Jason Pitre, Designer & Publisher at Genesis of Legend

Brewing the Sour Stouts of Roleplaying Games with Jason Pitre, Designer & Publisher at Genesis of Legend

June 12, 2019

I first met Jason at GenCon in 2018, and have been meaning to have a conversation about his game designing since. We had a brilliant chat about coffee roasting, roleplaying game writing and design, some of his history, what he believes his game design is about, and some pointers for people interested in trying out tabletop roleplaying games.

"I'm trying to make memorable, emotionally moving games that make people think about serious issues so that we can use games to teach people how to be better humans through the incredible empathy building that is available in the roleplaying game hobby."

- Jason Pitre

Info mentioned in this episode:

Being helpful & enthusiastic with Jessica Greenwood, Chief Strategy Officer of R/GA US

Being helpful & enthusiastic with Jessica Greenwood, Chief Strategy Officer of R/GA US

June 4, 2019

I had a brilliant and lively conversation about the value of being helpful, enthusiasm, the craft of writing, storytelling, today's media landscape, and more with Jessica Greenwood, Chief Strategy Officer of R/GA.

Jessica was a journalist before being hired as a strategist and advocates the importance of writing as a craft for strategists in the creative communications industry. Jess was named to Ad Age U.S. Women to Watch Class of 2019.

"The big rub on strategists is that they prefer to be clever rather than helpful."

"As we go to a more data led world, and this sort of signal to noise ratio gets a little more confusing, I think writing is something we need to talk about more. I don't think it's made clear enough to strategists entering the industry that you are a storyteller, you have to tell a story in a way that is irrefutable."

- Jessica Greenwood

I hope you enjoy the conversation as much as I did, please share with a friend and keep in touch to tell me if you enjoyed listening!

Mentioned in this episode:

Brave Storytelling with Ama McKinley, Freelance Strategy Consultant

Brave Storytelling with Ama McKinley, Freelance Strategy Consultant

May 20, 2019

 

I am happy to share the inspiring and fun conversation I had with Ama McKinley a few weeks ago. I came across her Linkedin profile while browsing as I sometimes do, read her profile, some of her writing, and reached out given she seemed to have an interesting background.

 

Ama is a freelance strategy consultant, poet, a griot (storyteller), writer, and more, based in Atlanta.

 

Here are a couple of thoughts from her about storytelling in the marketing industry:

 

"I think the word storytelling is very used but perhaps underrated in the sense of quality or passion of storytelling. As an industry, I don't thing we're aware of the power that we have, especially when we're able to tell brave stories, or dig deeper in the truths that are across cultures or the truths that are across time. Sometimes the safe bet stories, like "we're authentic, we keep it real." There is no bravery and no substance in this story, and the story fades. It's not a story carried from person to person, or generation to generation."

- Ama McKinley

 

I hope you enjoy the rest of the conversation as much as I did!

Mentioned in this episode:

Master P for Planner with Steve Bayley, Creata Strategy & Insights Director

Master P for Planner with Steve Bayley, Creata Strategy & Insights Director

May 9, 2019

Steve reached out a couple of months ago with an interest to be on the podcast, he seemed like he was up to a lot of interesting things so we organized meeting up for chat.

We ended up unexpectedly talking about rap and hip hop, Steve's circuitous journey to becoming a planner working in advertising and marketing, his involvement with soccer, the non-league he launched, and many other fascinating stories.

Steve is a compelling proof that a planner can come from all sorts of different background and succeed in the creative communications industry and it was a delightful conversation, I hope you enjoy it as well.

"If you have a vision, stick with it. Just pursue that vision and don't put so much stock in the maxims you get from industry luminaries, because I took that Jon Steel thing of 'Be interesting and be interested' to so much heart that it probably added years on to my circuitous journey."

Steve on breaking into the advertising industry as a planner.

Thank you to the True Star Foundation in Chicago who let us borrow a room in their facility to record this conversation, we talk about it during the podcast, it's a fantastic program supporting Chicago youth in gaining media and marketing experience through a range of after school courses, activities, programs, and job internships.

Mentioned in this episode:

  • Steve Bayley on Twitter and Linkedin
  • Non League America
  • Truth, Lies, and Advertising, by Jon Steel
  • University South Carolina, Greensboro
  • Master P
  • G Camp
  • Hair bands
  • Poison
  • Cinderella
  • Britney Fox
  • Bullet Boys
  • Bobby Brown
  • The Chronic
  • Dr Dre
  • Eminem
  • VCU Brand Center
  • Miami Ad School
  • Beasley Broadcast Group
  • Clear Channel
  • BBH
  • Stratfest
  • BBDO Atlanta
  • Matlock Agency Atlanta
  • Non League Soccer
  • Fox Soccer Channel
  • Torquay
  • FA Cup
  • US Open Cup
  • Ground Hopper Culture
  • Deep in the Pyramid
  • Detroit City FC
  • Creata
  • McDonald's Happy Meal
  • True Star Foundation Chicago
  • Adcolor
  • Leo Burnett
  • Moleskine
  • The Boy Who Harnessed The Wind
Designing Marketing Experiences with Jennifer Severns, AMA Chief Experience Officer

Designing Marketing Experiences with Jennifer Severns, AMA Chief Experience Officer

May 5, 2019

I've had an excellent conversation about design with Jennifer Severns, including some fun geeking out on Marvel superhero movies (tiny spoiler for Captain Marvel, FYI) and video games.

Jennifer is the Chief Experience Officer at the American Marketing Association, they recently went through a large rebranding exercise and a complete overhaul of their internal systems that we talk about in the episode as well.

"I have an infographic of the scientific method printed out in my office, hanging on the wall. If anybody comes in and starts talking about solutions or what's not working, I point back to it and say "OK, what is the question you are trying to solve?". Our primary problem [in marketing] is we go down a road of throwing a product out there without back to what are we testing, what are we trying to find out, and when will we know if it's working or not?"

Jennifer Severns

Mentioned in this episode:

Soulful Brand Design with Jim Pietruszynski, Partner & Chief Strategy Officer at Soulsight

Soulful Brand Design with Jim Pietruszynski, Partner & Chief Strategy Officer at Soulsight

April 24, 2019

 

I invited Jim to be a guest on the podcast and he was gracious enough to invite me to chat in person at the lovely Soulsight offices in Chicago's downtown Loop.

 

Soulsight is an award-winning branding agency working with some of the largest businesses in the world, such as MillerCoors, Kraft-Heinz, or Pepsico. They rethink and design the experience of brands such as Blue Moon, Sol Mexican Lager, Henry's Hard Sodas.

 

Jim is a partner in the agency, and co-authored The Big Book of Packaging.

 

We had a brilliant conversation running across a number of topics, surprisingly including the value of boredom for creativity, thoughts about designing brands, how branding is a team sport, drawing elephants, and even touching on meditation.

 

"The brands and products we create define who we are as a culture today. If we were to go and dig up how life was like 50 years ago or a 100 years ago, what do we look at? People's trash. You look at the objects they were using to cook with, or clean with. What we're doing today is really defining the needs, the values, the purpose, and the ethics of what our culture is."

"I like to say a brand is an artefact of a moment in time, and some brands can last a hundred, or two hundred years but they also evolve to stay relevant."

- Jim Pietruszysnki

 

Information mentioned in this episode:

 

 

Living Playfully with Emma Worrollo, Founder & Chief Creative Officer of The Pineapple Lounge

Living Playfully with Emma Worrollo, Founder & Chief Creative Officer of The Pineapple Lounge

April 18, 2019

I had a fantastic conversation with Emma Worrollo, Founder and Chief Creative Officer of The Pineapple Lounge. It's a research agency specializing in better understanding children, teens, families, and helping brands connect with them.

I came across the Pineapple Lounge and Emma while participating on an expert online panel about play, I thought the agency and Emma's work at the intersection of brands, creative communications, families, and play seemed fascinating.

Emma shared her experience of pregnancy and motherhood on her blog Mission to Motherhood, and currently sharing her philosophy of living playfully and designing a playful living environment over at The Playful Den.

"When children and youth are your business, there are 3 things that come up, pretty much in every single brief:

How can my brand be cool?
How can my brand be fun?
How can I encourage playfulness?

If you can inject play into your [brand] experience, generally, and this is for any age, it's more sticky, it's more memorable, and it's more time worthy."

Emma Worrollo

We talked about mermaids, unicorns, rainbows, colors, living playfully, ope- ended toys, conducting brand research with children, teens, parents, what 'cool' is, and much more.

It was a brilliant conversation, if you enjoy listening, please share with your friends!

Mentioned in this episode:

Revealing Uncomfortable Truths with Mark Pollard, Strategy Writer

Revealing Uncomfortable Truths with Mark Pollard, Strategy Writer

April 10, 2019

I'm pretty sure a lot of people will be looking forward to this conversation, and for me it's sort of been a while coming. I met up with Mark Pollard over a couple of years ago in London, had just bought a new digital audio recorder I didn't really know how to use properly (and barely do now, just about enough to record one-on-one conversations), so the recording wasn't particularly good and to set that episode aside.

I was happy to catch up with Mark and we had an excellent conversation about the book he's writing; what he's up to with the Sweathead community and podcast; the way he views neglect and creativity, the five love languages, the games he plays with his children, and more.

"The idea behind what I'm doing with Sweathead is to connect people who think for a living, many of whom are quite intuitive, many of whom might identify as being sensitive and emotional - not everyone, but many. They want to do something creative, they're trying to figure out how to talk to themselves in healthier ways, and I'm just trying to create a gang around that because the power of these people and their brains - it's huge! If you can help them see through their day jobs, if they're not feeling fulfilled in their day jobs."

Mark Pollard

I hope you enjoy listening as much as I enjoyed chatting with Mark - and if you do, please subscribe to the podcast (more guests and episodes coming soon!) and give it a 5* rating and a review, it helps others find the show. Share it with your friends and acquaintances who might enjoy it too!

Mentioned in this episode:

The Case For Boredom with Rob Estreitinho, Senior Strategist

The Case For Boredom with Rob Estreitinho, Senior Strategist

April 3, 2019

 

This new conversation with Rob Estreitinho went by in a flash, it was a brilliant chat and I hope you enjoy listening to it as much as I enjoyed recording it. I even wondered if it was a little abrupt in my managing the end of it, but I was just conscious of time.

 

We talked about meeting in London a few years ago, how Rob views strategy and defines it for people not in the creative communications industry, about his growing up in Portugal and what he enjoyed playing at and with growing up, about school bullying, then how he found out about this career and got into it.

 

I love Rob's experimenting with art, creativity, and more on social media, I recommend checking out his Twitter and Instagram accounts.

 

"I Follow people on Twitter for the smarts, and people on Instagram for the arts."

Rob Estreitinho

 

Rob is Typing on Twitter

 

Rob is Typing on Instagram

 

Rob also writes the excellent Salmon Theory email newsletter, I highly recommend checking it out and subscribing!

 

Just a warning in case you have kids around: there are a couple of F-words in the episode.

 

Mentioned in this episode: